Company Profile

The primary activity of AGFACTS, which was established in December 1985, is “the collection, interpretation, and distribution of information, particularly about the agricultural machinery industry.” The scope of AGFACTS activities has since broadened to include the construction and mining equipment, diesel and gas engine, and fertiliser and agricultural lime industries.

AGFACTS came into being at a time when the South African agricultural machinery industry was going through very difficult times, after the record tractor sales of almost 25 000 units in 1981. The industry as a whole was forced to downsize drastically, with the consequence that most companies no longer had the in-house resources to provide much of the marketing services information Downsized significantly, and as a result, most companies no longer had the in-house resources to provide much of the marketing services information needed to run their operations effectively. AGFACTS was set up to provide these functions for individual companies within the South African agricultural machinery industry. Dr Jim Rankin was the founder of AGFACTS and is still its chief executive.

Much of AGFACTS work is of a confidential nature and requires utmost discretion in terms of handling information which comes to hand, information that could, of course, be beneficial to other participants in the industries concerned. Information confidentiality is practised at all costs.

Our Mission

The AGFACTS mission is to provide the right information to its clients that will enable them to operate their companies more successfully and profitably.